But that changes with LG's new rollable TV, which the company introduced yesterday at CES 2019 in Las Vegas. The "R" stands for its rollable screen, a 3-millimeter OLED panel that rises from a thin rectangular volume at its base.
Full View - a full-screen view with excellent sound and image quality.
'A rollable OLED TV is a true game-changer, liberating users from the limitations of the wall and freeing them to curate their own personal space which no longer needs to be reserved full time for TV viewing'.
"In Line View, users can choose from features such as Clock, Frame, Mood, Music and Home Dashboard", said the company.
LG is further enhancing the experience with immersive audio, which is included in 2019 LG OLED TVs.
The Zero View mode has the entire TV rolled down and allows users to enjoy music and other audio content from the 4.2-channel, 100W front-firing Dolby Atmos audio system. "The panel is of 65" dimensions - we now don't have any more information about the technical specifcations of the panel, other than it is seemingly powered by LG's newly announced second generation Alpha9 SoC. This TV uses an 8K quantum processing chip to fully release the potential of quantum dot display technology.
To foster new growth drivers, Kwon said LG has been shifting its focus from LCD to OLED to target the growing premium TV market. The Smart TV from LG comes loaded with Amazon Alexa voice assistant and it also supports Apple AirPlay 2 and HomeKit.