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"We look forward to expanding our assortment of Apple and Beats products globally". The new deal hopes to improve the quality of the products sold on Amazon at standard pricing.

As for the deadline, effective January 4th, Apple products from third-party merchants not authorised by the Cupertino, California-based technology company, will be removed.

Apple will begin selling its iPhone, iPad and Apple Watch directly on Amazon's websites in India and other worldwide markets as part of a global deal struck by the two technology titans. Apple beat Wall Street's expectations for quarterly revenue and earnings per share, but shares fell after the company provided weaker-than-expected sales guidance for the holiday quarter and warned that it would stop disclosing how many iPhones it sells each quarter. It will also list products from some approved Apple resellers. Sellers with remaining inventory in Amazon warehouses will have to create a removal order, with the online retail giant offering to reimburse return or disposal fees until February 4, 2019. The deal will begin later this year and apply to Amazon sales in the United States, United Kingdom, Japan, India, France, Germany and Spain. Shah added that almost one-third of Apple's sales in India come from the online channel, with Flipkart selling more iPhones than Amazon until now. The company now sells devices like the iPhone from third-party sellers, in varying prices and conditions. When AceBeach was selling some popular toys, Amazon started requiring documentation from manufacturers like Hasbro giving permission to sell their products, said AceBeach's owner. But as a business, Amazon has full control over who can sell what on its platform.

The email also noted that sellers will also not be able to send shipments of these products to Amazon fulfillment centers from December 1, 2018.

The lineup will include the Apple Watch but not the Apple HomePod, a high-end alternative to Amazon's voice-controlled Echo device. But for small online companies, it is reminder of how their livelihood depends on Amazon.