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While high-end iPhones are getting more expensive, Apple is also launching a lower-cost option with the iPhone Xr, the company said today at its big press event in Cupertino.

The second phone with a 5.8-inch OLED display, likely called the iPhone Xs, would be similar to the iPhone X but with an improved processor. At $749, it's still more than the $649 that consumers used to pay for an entry-level iPhone, but that's still far less than the $999 iPhone XS.

What can you do with all that lovely iPhone Xs Max screen?

Others pointed out that it was a missed opportunity, arguing that the firm should have called its XS Max - which has the biggest iPhone display yet - the iPhone XL. What else is new? An updated iPhone X, now called the XS, stays at $1,000. In real time, the processor in the iPhone instantly detects and displays performance metrics-the speed of the ball as it leaves the player's hand, the release angle of each shot, even the position of the player's legs.

Like the iPhone X, the XS has a 5.8-inch OLED screen, while the XS Max boasts a mammoth 6.5-inch OLED display.

Apple has played a big role in cutting the size of SIM cards from standard to micro to nano as well as introduce eSIM capabilities with the Apple SIM on the 9.7-inch iPad Pro a couple of years back.

The biggest aesthetic shakeup is that the iPhone XR will arrive in no less than six new technicolour finishes, including blue, yellow and red. "It is a smart strategy to keep more people in the Apple ecosystem and get even more people to come into it".

Apple said its new 12-megapixel dual camera system brings more detail to iPhone photos and allows users to take "more sophisticated portraits".

The new watch, with a price tag that starts at $399 in the United States and €499 ($580) in Germany, is a more comprehensive health device.

As announced at this morning's event, 2017's iPhone X became the single most popular smartphone in the world over the past year, and it never had a home button. It's not cheap, no, and it won't quiet those who still wish Apple embraced expandable storage, but at least we get IP68 water and dust resistance to salve our misery this year.

As for the XR's screen, it's just as bright as the OLEDs, but its HD screen resolution is lower than the screens found on the XS and XS Max. They're powered by the new 6-core A12 Bionic chip.

The aluminium iPhone Xr will launch one week later on Friday, October 26, 2018.

The A12 Bionic can launch apps 30 percent faster than the A11 Bionic through the help of algorithms tuned to recognizing when and how frequently apps are opened during the day.

Apple's removal of the 3.5mm headphone jack has been considered a controversial and user-hostile decision beginning with the iPhone 7, so it's no surprise the latest devices are also missing the port. The phone promises 90 more minutes of battery life than the iPhone 8 Plus.