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The former San Francisco 49ers QB's face is featured on a black and white photo accompanied by the words, "Believe in something, even if it means sacrificing everything".

He later added that he supports "every American's right to protest whatever they want", but added that he would be boycotting Nike.

Nike's flagship store had been located ata Trump property next to Trump Tower in New York City, but it closed that location.

Conservative were quick to attack Nike for the advertisement push - which shows Kaepernick alongside the quote, "Believe in something".

ESPN reporter Darren Rovell, who broke the news yesterday, reported Nike's new "Just Do It" campaign would target 15- to 17-year-old teenagers and also include professional athletes Odell Beckham Jr., Shaquem Griffin, Lacey Baker, Serena Williams and LeBron James.

The footwear and apparel maker's campaign this week further stoked a national debate over social justice that Kaepernick and other NFL players sparked with their protests aimed at addressing police brutality against minorities, racial injustice, and reforming the criminal justice system.

People quickly began threatening to boycott Nike in response to the ad, with some even burning their shoes.

"It's their choice", she said. Here is what 11 industry pros said on the platform about Nike's move.

"It was tastefully done", she said.

Williams was also questioned about the role of athletes in social activism and responded: "I don't think athletes have a role to play".

Not everyone loved Nike's latest campaign.

On the other hand, there are people who don't interpret Kaepernick's actions the same way his detractors always have. "I was like, nobody's changing me, I'm a man". Just try to be the best that I can be. "A more dedicated person, a stronger person, I guess a more sensitive person". A fashion show highlighted the work of designers Kimberly Goldson, Undra Duncan and Fe Noel, who together helped create the new shoe.