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Customers purchased more than five million items in each of the following categories: Toys, Beauty products, PCs and computer accessories, Apparel and Kitchen products.

Amazon Prime Day deals are only for members.

Prime Day, created by Amazon.com Inc.in 2015 to mark its 20th anniversary, has inspired other e-commerce companies to invent their own shopping holidays.

Sales in US have exceeded sales from a year ago for same timeframe despite a glitch on the website that periodically kept shoppers from making purchases.

When online, the links on the main page advertising the Prime Day deals instead went nowhere - except to the main page itself.

Users dropping by the Amazon website will be automatically directed to the Prime Day homepage, which now showcases a number of sales across a variety of items. Record numbers of customers also signed up for the service, according to Amazon. In television spots, hosts chatted up deals and shoppers could buy the featured products in real time - a peek, perhaps, into Amazon's televised shopping ambitions.

Members who spend $10 in store can get $10 to spend on Amazon for Prime Day when they shop at Whole Foods Market. Target and eBay were among them, with both touting the fact that no membership, unlike Amazon's sale, is required.

It's no secret that Prime Day 2018 got off to a rocky start. Narrativ, a media technology company that works with publishers and brands, found that 63% of shoppers it surveyed actively compare prices at other retailers when shopping on Amazon. Amazon previously said Prime has a global membership base of 100 million.

The self-dubbed "Black Friday in July" known as Amazon Prime Day kicks off on July 16th with a host of incredible deals and steals.

The best discounts from the sale are coming from Amazon products, such as Echo Plus and Echo Dot speakers, which are reduced by 50 per cent.

Let's dive into the best Nintendo Switch and Nintendo 3DS/2DS deals available during Prime Day 2018-just keep your expectations in check if you're hoping to be blown away.

Although this may seem like a pretty big issue for Amazon to tangle with on one of its biggest sales days of the year, the company doesn't seem anxious.

Following the launch of Prime in Australia last month, Amazon's app went from the ninth to the sixth most downloaded shopping app in the country.

The tech giant said shoppers bought over 100 million items during Prime Day. Prime members will pay $289.99 rather than the regular price of $399.99, a savings of $110.