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A video circulated online on Saturday showing an angry woman on the phone, allegedly with the police, because an 8-year-old girl was selling water on a sidewalk.

The woman, identified as Alison Ettel by the Huffington Post, said she was bluffing and never actually called the police. "You can hide all you want but the whole world is going to see you boo".

"Yeah, and um, illegally selling water without a permit", Ettel says into the phone.

Ettel told the Chronicle that she only pretended to call police after failed appeals to building security and a confrontation with the girl's mother.

Ettel - who runs a company that makes medical marijuana products for humans and pets - said the incident has left her feeling "horrible and heart-wrenched".

Then in a statement to ABC News, Ettel said she was annoyed by the "yelling" of the mother and daughter and that she called police not to "report them", instead saying: "I simply wanted to know if what they were doing was legal".

The incident comes about a month after a white woman called police on two black men for using a charcoal grill at Lake Merritt in Oakland.

In a tearful interview with Today, she said she's been getting hateful emails.

Ettel has since said that she handled the situation "poorly".

"It was wrong and I wish I could take it back", she told the newspaper. "It was continuous and it wasn't a soft voice, it was screaming". "Whether she's black, brown, orange, yellow, purple", Austin told Inside Edition.

The video has been extensively liked and shared on Twitter and Instagram, with the majority of the commentators jumping to the girl's defense and chiding the woman for what many see as racial bias and an example of white privilege. "That was a mistake, a complete mistake", she told HuffPost. ABC7 News offered Ettel an opportunity to speak today and her representative declined, telling us Ettel was "traumatized". Despite the attempts to save face, Austin, her daughter, and cousin Rajé Lee, who also watched the incident unfold, reject Ettel's too little, too late excuses.

Undeterred by Alison's actions, Jordan returned to her water business the following day.

Ettel said she was working in her office when she first heard the "screaming".

"As a business woman myself, I will always strive to encourage female entrepreneurship".

"We just can not support someone who behaves in such a way", Magnolia manager Ruby Pearl told KTVU on Monday, despite the products doing very well at her shop.

The police, as it has repeatedly demonstrated, is especially prone to punishing people of color over the pettiest matters, sometimes shooting them fatally merely over suspicions.