In 2015, the Title II Order reclassified the internet as a telecommunications service, which is regulated like a public utility.
While major internet service providers say the web will remain essentially unchanged after net neutrality rules are rolled back, according to consumer reports, there are a few things consumers should keep an eye out for once the deregulation takes effect. Or they could block websites or apps that offer competing services to their own. ISPs formerly made the case that net neutrality failed to allow them to recoup the costs incurred in linking their networks to content providers, often citing Netflix, which consumes a double-digit percentage of all Internet traffic in the United States during peak hours.
Even some technology companies joined the fight to preserve net neutrality, including Mozilla and Vimeo. If companies like Comcast and AT&T can charge more for "internet packages" the same way they charge different prices for cable TV packages, Schaub said people who are already struggling to pay their bills may suffer.
"That is not the open internet we know today and rely on to consume and create".
The concern among net neutrality advocates is that the repeal could give internet providers too much control over how online content is delivered.
Consumers aren't likely to see immediate changes following Monday, June 11, 2018 formal repeal of Obama-era internet rules that had ensured equal treatment for all. The rules also banned paid prioritization, preventing any internet fast lane for those who paid a premium.
Nor could they charge Netflix and other video services extra to reach viewers more smoothly.
Plain and simple, thanks to the FCC's rollback of net neutrality, Internet providers have the legal green light, the technical ability, and business incentive to discriminate and manipulate what we see, read, and learn online.
Pai says that by deregulating the internet service provider industry, there will now be "strong consumer protections" and that "entrepreneurs [will get] the information they need as they develop new products and services".
Any changes now, while the spotlight is on net neutrality, could lead to a public relations backlash.
But, in December, the FCC voted to repeal the rules.
Some Congressional Democrats are seeking a repeal of their own, the overturning of the 2017 order that ends the 2015 rules.
"Those "fast lanes" will put those who won't or can not pay in the slow lane, making the internet look a lot like cable TV", Gigi Sohn, a counselor to former FCC chairman Tom Wheeler and a staunch supporter of net neutrality, told CNNMoney.
"Americans across the country are raising their voices against the Trump assault on the free Internet, yet House Republicans inexplicably refuse to listen to the will of the people and save net neutrality", she continued.