Instagram has confirmed that it is working on a native payments feature for booking appointments at restaurants, salons, or other services, and that the feature is already live for some users in the USA and the UK.
As per Instagram's statement, the new in-app feature is integrated and keeps the users engaged within the app. And in the future, Instagram says you can expect direct payments for things like movie tickets through the app. Instagram initially announced in March 2017 that "we'll roll out the ability to book a service with a business directly from their profile later this year", but never mentioned native payments.
TechCrunch reported that several users in the USA have already received the feature to shop and make payments in Instagram.
This comes as a great news for businesses and influencers as this might potentially give their audience a chance to purchase a product or service without ever leaving Instagram. Instead, the native payments feature will allow users to purchase stuff without having to leave the app. Now users will be able to pay Resy directly through Instagram payment option for booking any table.
We approached Instagram and parent company Facebook, for comment and clarification on the in-app payments but neither company responded at the time of writing.
Instagram's rival platform Snapchat recently introduced its "Shoppable AR" to its platform - a feature that allows advertisers to sell products directly through their sponsored lenses. From now on, users won't have to leave Instagram or enter payment information separately. We have come across several reports of Facebook testing to bring the payments feature to Instagram in the past. Insta Payments feature will just let users shop directly from the brands' profile. Now at F8 Developer Conference, Facebook CEO, Mark Zuckerberg has acknowledged the departure of the Koum. While WhatsApp Payments does a lot more than that. Furthermore, users will not only be able to make one-on-one calls and also engage in group conversations.