"We love athletes that have a platform to make the world a better place", said Mark King (via The Arizona Republic), Adidas's North American president. "Kanye and Yeezy is a very important part of our brand from a revenue standpoint.It's a very important part of how we promote our products, particularly in the USA and other parts of the world". West said. "That sounds like a choice".
Rorsted made his statement Thursday after reporting adidas' first-quarter net profits surpassed Under Armour and Nike. According to him, "When you hear about slavery for 400 years ... for 400 years?" "You was there for 400 years and it's all of y'all".
"We neither comment or speculate on every single comment that our external creators are making", he said.
West continues to receive backlash after his TMZ Live appearance Tuesday, particularly thanks to a comment in which he suggests that blacks in America were somehow responsible for their own enslavement.
As you've likely seen, the Famous rapper has caused quite a bit of controversy with his seemingly right wing political opinions and outlandish social media behavior. He then backpedaled tweeting that he was only talking about mental slavery and that his free thinking should not be criticized.
He said Adidas would look into whether West violated any codes of conduct with his remarks. Why would someone that has so much put himself in such harm's way and in the direct line of fire? While I do not agree with Tyrese's choice to post his video or support him as an allege abuser, I will also reiterate again that I do not agree with the statements Kanye made. I haven't had any conversation with Kanye within the last 24 hours, to be honest, because we have the earnings around.
Feminist writer Roxane Gay tweeted, "I don't have the energy for nonsense but Kanye saying slavery was a choice reiterates my previous statements about how risky his trite, shallow ramblings are".
When pressed on the subject, Rorsted acknowledged that "there clearly are some comments we don't support" and said Adidas expects to address the issue with West's team.
Be sure to let us know YOUR thoughts (below)! "I just think that's reckless".