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In fact, the executive said, people have already used about 2billionminutes of video calling on WhatsApp alone (and Zuckerberg apparently contributes to them, relying on the service to video chat with his young daughters when he's on the road).

Facebook is working with apps on building integrations that will allow users to share their content directly to Stories on Facebook and Instagram.

From a sticker of your new favorite song on Spotify to action shots from GoPro, it's now easy to share what you're up to or how you're feeling by posting directly to Instagram Stories from other apps. The feature is in testing and rolling out in the coming weeks said Product Manager Shilpa Sarkar. Indeed a somewhat similar feature as "Facebook Live Emojis", however, on Instagram these will be known as "Quick Reactions". You can launch a video call just by tapping the new camera icon on the top of a thread. The feature will allow users to chat one-on-one or in a small group. First and foremost is video calling, which is now in a testing phase and will roll out globally in the coming months.

As users have grown increasingly frustrated with apps like Instagram and Snapchat, they've also considered turning to alternative social media platforms such as Ello and Vero, which promise to put the user experience first above algorithms. If a user you follow likes to occasionally bulk upload, muting their profile, rather than unfollowing them, may be beneficial.

Spotify is coming to Facebook and Instagram Stories. From there you can edit and share to your story or feed. That means you turn any video into a National Basketball Association dunkcam or add a cloud of hearts and Pomeranians to fluff up your photo.

With the redesigned Explore tab, users will be able to curate what they see on the app, including suggested photos and videos, based on their interests.

Finally, the Explore section of the Instagram app is getting a refresh with some AI power thrown in, via TechCrunch. We are re-opening our app review process after making some changes to make it more comprehensive and grounded on ensuring that each of our APIs creates value for people, is transparent and builds trust. There, you'll see an option to share what you're listening to.

F8 continues this week, we'll let you know about anything else interesting that we learn, and we'll also try to let you know when these features go live.