In the USA, shoppers can also find the Oculus Go on sale at Amazon, Best Buy, and NewEgg, as well as at Best Buy retail stores today. Earlier today, an image briefly appeared on a Facebook VR group page showing a sign "informing attendees that they can pick up their own Oculus Go unit at the registration desk later today".
The hardware is the company's first standalone headset and has launched with more than 1,000 apps, games and experiences.
The company has long maintained that bringing your hands into VR is more important than getting your head there.
The 32GB model is priced at $199, or if you want more storage, you can get a 64GB version for $249.
You get all the technology needed to play VR experiences and games in the headset itself, plus a wireless controller.
The Oculus Go will be released on the first day of the Facebook developer conference F8.Best Buy stores have the Oculus Go already on the store shelves ready to be sold today, May 1. The audio output is integrated into the headset.
The Oculus Go is a follow-up to the Oculus Rift, but unlike that device it does not require a connection to a computer. This is a testament to Facebook's willingness to make tight or nonexistent profit margins in order to ensure it remains the leader of the VR market - it also speaks to the fact that Oculus understands mobile VR software better than any competitor, by a country mile.