Amazon has announced that millions of Prime members with Chevrolet, Buick, GMC, Cadillac and Volvo cars can now use Amazon Key to have their Amazon packages delivered inside their vehicle parked at home, work or near other locations in their address book-all at no extra cost to Amazon Prime members. But imagine being able to order something from Amazon when you're in a pinch-say, a power bank when the smartphone battery is getting low and you don't have a cable with you-and having it delivered right to you within the hour.
Prime members register their auto model, complete checkout online as they typically would, and then park their vehicle at the designated delivery address on the scheduled delivery date. Instead, have it delivered to your auto trunk, keeping it locked up and out of sight.
While this new option may be popular among customers that are concerned about those menacing porch pirates that have risen to prominence in recent times, it could also open up additional cans of worms down the road.
Last week, I purchased a pack of D batteries on Amazon.com for $10.65.
The new Amazon service could serve as a field test of connected vehicle security. At checkout, a new option appeared for "in-car delivery".
"Time will tell whether or not Prime members will take a liking to the idea of giving vehicle access to an unknown Amazon employee, but this new fulfillment choice certainly changes the narrative when we talk about raising the bar for omnichannel fulfillment and delivery", Patel said.
The in-car deliver for USA customers requires a compatible 2015-or-newer Volvo or GM product with an active On Call or OnStar account.
The announcement marks an expansion on the company's existing in-home delivery service known as Amazon Key, utilizing an encrypted authentication process to allow keyless access when permission is provided. It has posted a video online, showing first users' reactions.
In response to this new Amazon-Whole Foods juggernaut, grocers have undertaken a flurry of M&A activity to ensure they can compete with Amazon's ability to deliver groceries on-demand. When I returned home to my vehicle parked on a nearby street, the package was safely waiting for me. Packages must not weigh more than 50 pounds, exceed 26 x 21 x 16 inches and can't be valued at over $1,300 or fulfilled by a third-party seller. It is available at no extra cost in 37 cities and surrounding areas across the United States with more locations in the pipeline.
That is, until self-driving cars make vehicle ownership a thing of the past.