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Google, seemingly keen to distance itself from the recent Facebook data abuse debacle, stressed that it doesn't scan Gmail conversations to target advertising.

The most popular email service is receiving a big overhaul.

The new-look Gmail is rolling out gradually from today across 1.4 billion or so users, so be patient if it hasn't already appeared in your web browser. Gmail is one of the flagship G Suite offerings, so it's easy to see why Google is putting so much energy behind adding new capabilities.

"You can start using these new updates in Gmail on the web today, with some features appearing within the coming weeks", said Gmail product manager Matthew Izzat in a blog post.

Gmail is getting deeper G Suite intergations to directly create and edit Google Calendar invites, send notes to Google Keep, and manage to-do items in Tasks. Confidential mode gives you the power to remove forwarding, copying, downloading or printing rights and set a time limit in which the message will expire, or self-destruct. Smart replies are also part of the new redesign and allow for quicker responses. Notwithstanding, the choice wasn't accessible for us right now, so the take-off is by all accounts slower than anticipated. For added security, you can also add a second-factor authentication here, where the recipient will have to receive an SMS message with a Google-generated passcode to read the email.

Gmail on the Web gets "Smart Reply", automatically generated email replies, which have been available on mobile since a year ago and which now represent 10% of messages, Google says.

Ultimately, new Gmail is trying out some bigger ideas that challenge the traditional concept of an inbox. The new settings do not intervene with corporate email retention policies or present new hurdles to law enforcement. You can archive, delete, mark as read, or snooze an email without opening it. High-priority notifications also curbs interruptions and makes recommendations on what to unsubscribe to.

Nudging is artificial intelligent-powered feature reminds you to reply to emails that may have missed.

To turn on the new features, users can select "Try the new Gmail" option under Settings, and can even switch back to the classic Gmail if they so desired. Jacob Bank, Google's product management lead for Gmail, told CNBC that 10 per cent of all replies on Gmail start with Smart Replies. With e-mail still being the primary mode of communication for formal purposes along with correspondences of other nature, electronic mail remains indispensable.

So what's new? First and foremost, you can now send highly secure, encrypted messages via email.

The new Gmail will try to improve user security by flagging potentially risky emails that make it through its spam filter with a big red message.

Essentially, Gmail's confidential emails aren't regular emails. Google is bringing over Inbox's best feature: the ability to snooze emails. Google said the new Gmail experience will roll out to businesses today for companies in the G Suite Early Adopter Program via the admin console.