A groundbreaking sugar tax enters into force as of today in the United Kingdom, which joins a handful of other countries which have already introduced similar taxes.
Ahead of the introduction of the tax some manufacturers lowered sugar content in their drinks, but this has led to the introduction of artificial sweeteners in some cases. While the levy on high-sugar drinks is a response to the obesity crisis - 20% of children in the a year ago of primary school in England are now obese - there is huge concern about children's teeth as well.
This new tax comes into effect as obesity-related illnesses continue to put a strain on the NHS and public health at large.
Here are the price changes in the drinks that have not changed their sugar content.
Therefore, implementation of a price variation for customers, between full and reduced sugar offerings, would be a smart business move for many operators across the hospitality industry, and goes hand-in-hand with the rising trend of healthier food and drink choices by consumers.
The new tax on sugary drinks means that those containing more than 5g of sugar per 100ml will pay a levy of 18p per litre.
"Many of those hit by the sugar tax will simply substitute more expensive soft drinks for cheaper (but still sugary) alternatives, or other sugary drinks like milkshakes".
The government hopes the tax will raise £240 million ($335 million, 274 million euros) per year, which it will spend on sports facilities and breakfast clubs. They will get healthier too. Fruit juice and smoothies should be limited to 150ml a day.
Whether or not the levy is passed on to consumers is up to manufacturers, but it is believed everybody will pay more.