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Apple competes with companies like Google, Amazon and Facebook but while the iPhone and Mac computers are considered best in the business, they lack the smart features that Android phone have.

John Giannandrea came to Google in 2010 inorganically.

John Giannandrea has been awarded the title of "leader of machine learning and AI strategy" and he will be directly reporting to CEO Tim Cook.

Reportedly, Apple is on a hiring spree to improve its Siri. "I understand why people are concerned about it but I think it's gotten way too much airtime". The move comes as an overall effort to enhance Siri that has been pointed out frequently for being "less-effective" than competitors like Amazon's Alexa and Google Assistant.

Wonder no more about the abrupt departure of Google's former head of artificial intelligence and search. Giannandrea also oversaw the integration of machine learning into Google's main search algorithm, called RankBrain. "John shares our commitment to privacy and our thoughtful approach as we make computers even smarter and more personal".

"What I object to is this assumption that we will leap to some kind of super-intelligent system that will then make humans obsolete", he said.

Part of this is due to Apple's relative dearth of AI development, especially when held up against the hundreds of researchers advancing the field for Google and Facebook. At the time Google purchased the company, Metaweb was working on a "semantic web" of linked information online and that work became the foundation of the Google knowledge graph. The company is already hard at work on self-driving cars, and incorporates AI into its voice assistant, Siri, just to name a couple of the more prominent possible use cases for Giannandrea's help. This study supports data from about $1 billion in revenue, 315 million installs, 1,700 apps, and 1,200 mobile media partners.

Looking back at Apple's history related to AI, it is curious to point out that the company never allowed any of its employees to publish research in AI.

On the other hand, Jeff Dean who co-founded Google Brain will be taking over Giannandrea's spot.

While Apple wants to explore building services with neural networks, it wants to do so without compromising the privacy of user data. Last week, Windows' chief Terry Myerson departed after Microsoft announced that it would focus more on AI and the Cloud.