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Facebook makes money by, among other things, harvesting user data and sharing it with app developers and advertisers.

Facebook says a new privacy shortcuts menu will allow users to quickly increase account security, manage who can see their information and activity on the site, and control advertisements they see. Facebook said when it launched Partner Categories that companies matched data with users via their email addresses or phone numbers, but that hashing technology would prevent marketers from knowing the names of the ad recipients. "Everyone gets privacy settings which has always been one of the big differentiators for Facebook and makes it a very different service for people is you can say, "I want this photo album to go to these people, 'or 'I want this note to go to these people" and the privacy control on Facebook are really unparalleled by anyone else".

There is also a new page - Access Your Information - where users can see the information they've shared and manage it.

The social-media company had already found in focus-group testing that users were concerned about a Facebook-branded device in their living rooms, given how much intimate data the social network collects. You can see the differences between the old settings menu and the new one in the image above, and the new one looks drastically better.

The new features follow fierce criticism of the social network giant after it was revealed that the personal data of tens of millions of users was harvested by a British firm linked to Donald Trump's 2016 presidential campaign.

Zuckerberg last week apologized for the breach of trust and outlined concrete steps the company would take to better protect users.

Facebook also said it will propose updates to its terms of service in the coming weeks and update its privacy policy, but gave no further details.

For instance, he said, Facebook does not let people remove their data from the company's servers.




Another big concern, he said, is whether Facebook's default settings continue to encourage consumers to share large amounts of data. Facebook announced the redesign on Wednesday, March 28, 2018.

Lawmakers in the United States are still clamoring for Zuckerberg himself to explain how users' data ended up in the hands of Cambridge Analytica.

The scandal also highlights a problem that is built into the company's DNA: Its business is data exploitation.

Earlier this week, the Federal Trade Commission and the attorneys general for 37 US states and territories said they were investigating.

Until now, tech CEOs have generally sent lawyers or deputies to testify before Congress but lawmakers are demanding Zuckerberg appear in person.

A similar notice was dispatched to Cambridge Analytica last week following media reports that it had misused data to profile Indians and influence their elections.

"Be sure you're not signing in through other apps and using Facebook to sign in".


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