The meal push for Walmart may yield quite a lot from it because nearly all retail chains have the deli departments however only a sizeable number of shoppers would opt to visit the sections despite a continued supply for the same.
The company in its strategic re-alignment also seeks to smash off its competitors such as Amazon, Blue Apron Holdings, Meal-Kit purveyor etc. on various aspects including pricing, packaging and also the culinary experience. Meal kit options range in price from $8 to $15 and serve two people.
Walmart has also been rapidly expanding its online grocery pickup services across the country and is developing a new system for tracking the freshness of its produce.
The pre-portioned kits include all necessary ingredients, already measured and pre-cut for meals such as basil garlic chicken and steak Dijon. "These delicious meals give the best or worst of cooks a fresh, easy option for dinner tonight, or later this week", said Tyler Lehr, Senior Vice President and general merchandise manager of deli services for Walmart U.S.
For Walmart, the meal push also may let it get more out of its deli section.
Amazon sells third-party meal kits on its website and introduced a selection of its own pre-portioned kits last summer, while grocery store chain Albertsons acquired startup Plated for about $200 million in September. In fact, these programs require the subscription, because frequent purchases are required for supplying the necessary items.
Although several other retailers have tried the meal kit option, a lot of them haven't succeeded in this business venture.